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Showing posts from October, 2020

Copyright registration Procedure in India

What is copyright? Copyright (or author's right ) is a legal term used to describe the rights that creators have over their literary and artistic works. Work covered by the copyright range from books, music, paintings and films, to computer programs, databases, advertisements and technical drawings. Copyright Infringement: Copyright Infringement is the use or production of copyright-protected work/material without permission Of the copyright holder. What kind of work can be registered using a copyright? In India, copyright can be taken for original works that fall in the area of: Musical works,Literary works like books and manuscripts,Cinematography films,Fashion designs,Artistic works like paintings,Performances,Software and other computer programs and compilations, etc. However, it must be remembered that copyright does not protect titles, names, ideas, concepts, slogans, methods, and short phrases. Documents required for copyright registration: 3 copies of the work if the work i

Social Media Strategies

              Social Media Strategies Nowadays ,we can see that Indian brands are going digital. This could be in the food industry, real estate, healthcare, education, and also financial institutions. Business owners know that the future lies in going digital. Identify opportunities to use digital technology to enhance the marketing strategy. Focus on Quality: Some people believe posting more will help grow your social media presence, and others believe that it’s the quality of posts that do this. Overall, it’s a little bit of both.You should maintain consistency in posting content at least one posting per day on Instagram ,Facebook and LinkedIn. Video is Ruler: Video is one of the most engaging forms of content, which has already started to dominate social media. Whether it is short-form videos or long-form content on YouTube.Here video is like a king , That would give better insights of the events , posts or campaigns. Choose Secondary Channels: If you see that your audience is now