WHAT IS BIG DATA ANALYTICS AND WHY IT IS IMPORTANT?
Today’s world is entirely powered by big data. These data are generating from every step of an individual’s online activity, be it browsing the internet or the use of advanced connected devices, particularly IoT devices. This exponential increase in data has given the rise of big data analytics. It is very complex process to analyze big data and discover information such as underlying patterns, market trends, customer preferences, and others. This will definitely help organizations to make strategically well calculated data-driven business decisions. As big data analytics enables businesses to draw useful insights from their data and use it to identify new opportunities, it leads to smarter business moves with efficient operations. Today, people as well as businesses generate data at an exceptional rate from millions of sources while social channels being the largest sources of data available out there. Thus, utilizing the power of truly big data analytics tools and technique